AFCON 2025: When Morocco Believes in Itself and in Africa.. 440
In 1961, John F.Kennedy issued an immortal challenge to Americans: "Ask not what your country can do for you—ask what you can do for your country." This call to individual responsibility helped forge a collective mindset rooted in civic engagement and self-transcendence. Contemporary America still bears the imprint of this philosophy in many ways.
Decades later, Barack Obama rallied crowds with "Yes we can," a cry of unity and collective determination, while Donald Trump popularized "Make America Great Again," a slogan of national rebirth. These formulas are more than mere words: they crystallize moments when a people rediscover themselves, mobilize, and project toward the future. A kind of regeneration for a power afraid of falling, a way to revitalize a nation prone to forgetting itself or resting on its laurels?
Morocco has also known this grammar of national mobilization. The late Hassan II forcefully reminded in one of his speeches: "We will only achieve this goal by translating nationalism into citizenship and by moving national consciousness from mere love for the homeland to effective engagement in building a Morocco that is a source of pride for all Moroccans." A founding vision: loving Morocco is not enough; it must be built.
In the same spirit, His Majesty King Mohammed VI stated, on the occasion of the 2019 Throne Day, that "Morocco belongs to all Moroccans because it is our common home," calling on each to contribute to its construction, its development, as well as to the preservation of its unity, security, and stability. More recently, on the 2024 Throne Day, the Sovereign again emphasized the need to "pool the efforts of all Moroccans" and appealed to their patriotism as well as to their sense of individual and collective responsibility. A message that resonates, in Moroccan style, like a national "Yes we can," aimed at overcoming socio-economic challenges and consolidating achievements.
**AFCON 2025: A Revealer of National Confidence.**
It is in this context that Morocco experienced a major turning point with the organization of the 2025 Africa Cup of Nations. Well before kickoff, the AFCON was already acting as a powerful revealer: a revealer of the level of development achieved by the Kingdom, but also of the renewed confidence of Moroccans in their collective capacities.
The international competition hosted by Morocco demonstrated unparalleled capacity: modern stadiums meeting the most demanding standards, extensive highway networks, efficient rail hubs, increasingly clean and organized cities, civility widely praised by visitors. Casablanca, Rabat, Tangier, Marrakech, or Agadir as examples only, embody this Morocco that advances, invests, and projects toward a bright future.
These progresses are not the fruit of chance. They result from a strategic vision driven by His Majesty King Mohammed VI and translated into structuring investments: more than 2,000 km of highways built since the early 2000s, the Tanger Med port complex becoming a global reference in transshipment, or an ambitious energy policy aiming for over 52% renewable energies in the national mix by 2030. Thus, AFCON 2025 crowns a long-term process, not just a one-off flash.
**Resilience, Solidarity, and International Credibility.**
Even before the sporting event, the Al Haouz earthquake in September 2023 had already highlighted the resilience of the Moroccan nation. Faced with a major human tragedy, spontaneous solidarity—mass collections, citizen volunteering, mobilization of institutions, and the state's rapid intervention under royal impetus—demonstrated the strength of the national bond. The ongoing reconstruction has reinforced the conviction that Morocco knows how to face adversity.
At the same time, macroeconomic indicators attest to an overall positive trajectory: gradual improvement in GDP per capita over the medium term, rise of sectors like automotive, aeronautics, and green energies, affirmation of the Kingdom as a central diplomatic actor in Africa. This international credibility, sometimes a source of regional tensions or criticisms, above all confirms that Morocco has crossed a strategic threshold.
**A Success That Calls for More Engagement.**
But this success is not an end in itself. It calls for more individual and collective efforts, more mutual trust between citizens, businesses, and institutions. More than ever, the question posed by Kennedy remains relevant: "What am I doing for my country?" Every Moroccan, at their level, is called upon.
This dynamic rests on a common denominator: solidarity, extended by work, innovation, and responsibility. It translates into local initiatives, the rise of tech hubs in Casablanca, Rabat, or Tangier, investment in human capital, and adherence to the New Development Model, which aims for a more inclusive, more productive Morocco, better positioned in the global economy.
**An Assumed African Ambition.**
AFCON 2025 must also be understood as a moment of African fraternity. Morocco has affirmed its continental vocation there: to pull upward, share experience, strengthen South-South partnerships and economic interdependencies. Security, climate, social, and economic challenges are common; responses must be too. Morocco's destiny is inseparable from that of Africa, and Africa's depends on Morocco as well. A prosperous Morocco is an excellent locomotive for the rest of the continent, especially in the region.
Sterile criticisms and entrenched or passing jealousies never withstand the seriousness of work, the constancy of effort, and the clarity of vision for long. Only the countries that advance, invest, and unite endure.
**A Clear Mission.**
The mission is now crystal clear: persevere, aim higher, stronger, and more united, under the leadership of His Majesty King Mohammed VI. Not by copying imported slogans, but by innovating, assuming our singularity, and confidently occupying the place that is naturally Morocco's on the global chessboard.
Yes, "Yes we can," Moroccan style. Let us build together a stronger Morocco and a more confident Africa, not through denigration or sterile comparison, but through work, complementarity, and collective engagement.
The world advances and waits for no one. Morocco has understood this. It is now up to each to choose: join this movement or stay on the sidelines of History.
There will always be football cups.